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SOCIAL MEDIA 
marketing

Jack will fully manage your social media content on your platform(s) of choice by creating graphics, editing your images or curating images. Jack will also write engaging copy and research the best hashtags for your niche. As a rapidly changing and growing industry, Jack works hard to stay up to date on new platforms, new trends, and platform updates that make it easier for company's to track engagement, reach, ROI and KPI metrics.

PROJECTs
 

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I’m continuously impressed by your awesome photography which has inspired me to create an Instagram account for a selection of Stockholm based photographers called 👉🏻@stockholmvisionaries

I have started to grow the account by showcasing a carefully curated feed of jaw dropping content of Street, Architecture and Cityscape from around Stockholm. I am now reaching out to you and with your permission I want to include a selection of your images to grow the community. It’s going to take time but with your support we can develop a team of photographers and showcase the amazing images that being created within this city! This is about highlighting you, your images and building a creative collective.

You are a Stockholm Visionary 📸

Being continuously inspired by an array of talented Stockholm based photographers Jack saw that their art form was under rated, there was a need to establish a photographic community. Social media offered the ideal platform to highlight their work, build meaningful relationships and engage directly with photographers. Stockholm Visionaries was born to support true visionaries and showcase a vision of Stockholm to inspire. Avoiding the typical tourist style photography that other instagram accounts post it was important to find photographers who showed creativity and had a unique approach to their art form. Photographers were carefully chosen, contacted and with their permission an image was selected. Along with each image a short critique would be included in the caption to discuss the subject matter or composition, it was important to show appreciation of the photographers work as this was the incentive to promote the artist, their work and generate engagement.

 

 

Objective Contact selected individual photographers based on their location and style of photography to build a community.

Goal Increase community engagement and gain genuine followers on Instagram

Result Establish a community of Stockholm based photographers

  • Focused on three KPI metrics for Instagram: Increasing followers, engagement, and likes.

  • Connected with current and possible photographers on Instagram to increase follower and post engagement.

  • Increased the quality of content by working with photographers to create new imagery.

  • Created custom content for Instagram including photo carousels, reels, and and event-specific Instagram Stories.

  • Created a campaign during an annual Stockholm event called 'Nobel Week Lights 2021' which features lighting installations across the city. Created posts by selecting the best images and photographers from the event

Invitation

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Logo design

Simple design    Scandinavian design principles of simplicity with a "Less is More" approach.

Easily identifiable   Bold font and a contemporary layout. 

Colour   The muted colour reflects the city culture and urban environment.

Versatile   Can be used in variety of sizes for social media and printing.

First post

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Curated feed

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Featured post

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Caption describing the  photograph

Selected photographer

Selected  image

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